“Are organizations and employees prepared to work remotely?” – this was the question asked a few days ago by the business magazine Forbes regarding the coronavirus pandemic.
Communication strategy 2023
The communication strategy describes how a company organizes its own behavior to create a certain perception of itself. This includes how the company plans to impact external and internal groups. It also defines how to measure and improve itself continuously. How to...
The Alexa Effect: How brands evolve in the age of digital intermediaries
Surpassing the capability of any CDO, Covid-19 catapulted Germany’s reluctant digitisation into fast forward mode.
COVID-19 and the postponed digitalization
COVID-19 is first and foremost a tragedy for those affected. Why does it hit some companies harder than others, even though they are similarly structured and operate in a similar market?
Future of Communications at IntraTeam Event 2019
I had the opportunity to speak to an awesome community of Digital Workplace enthusiasts from all over Europe, North America and Australia, the “IntraTeam” community.
One of 20 Faces of Digital Transformation
The PRReport asked me for an interview. Being a mechanical engineer by education I am probably the exotic in corporate comms…
Do we miss out the change of communication …
… or will we become the thought leader of the transformation of our companies?
Communications are changing
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
A new deal for communications
Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.
Hello, Mr. Robot. Tell me about the interaction between humans and algorithms
Editors and publishers have filtered and channelled information since before Gutenberg invented letterpress printing half a millennium ago. Today, this job is predominantly done by algorithms.