Communication strategy 2023

The communication strategy describes how a company organizes its own behavior to create a certain perception of itself. This includes how the company plans to impact external and internal groups. It also defines how to measure and improve itself continuously. How to...

Future of Communications at IntraTeam Event 2019

I had the opportunity to speak to an awesome community of Digital Workplace enthusiasts from all over Europe, North America and Australia, the “IntraTeam” community.

One of 20 Faces of Digital Transformation

The PRReport asked me for an interview. Being a mechanical engineer by education I am probably the exotic in corporate comms…

Communications are changing

A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.

A new deal for communications

Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.

Hello, Mr. Robot. Tell me about the interaction between humans and algorithms

Editors and publishers have filtered and channelled information since before Gutenberg invented letterpress printing half a millennium ago. Today, this job is predominantly done by algorithms.

Everyone is a Multiplier. On the democratization and fragmentation of the communication landscape

The paradigm shift from classic media to the opinion-making superpower ‘social media’ – a shift from editorial content of a few to everybody’s content.

Communications are changing dramatically. And that’s a good thing.

A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.

On war rooms and agile methodologies for the corporate website relaunch

My project, the new global website of the Merck Group, went live. It’s all about project management, fast learning, agile methodologies and how something like this can be set up in a large corporation.

Communication strategy 2023
Communication strategy 2023

The communication strategy describes how a company organizes its own behavior to create a certain perception of itself. This includes how the company plans to impact external and internal groups. It also defines how to measure and improve itself continuously. How to...

COVID-19 and the postponed digitalization
COVID-19 and the postponed digitalization

COVID-19 is first and foremost a tragedy for those affected. Why does it hit some companies harder than others, even though they are similarly structured and operate in a similar market?

Communications are changing
Communications are changing

A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.

A new deal for communications
A new deal for communications

Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.