On war rooms and agile methodologies for the corporate website relaunch

Jun 17, 2017

Frank Sielaff Founder & Managing Director

17 Juni 2017

On June 13, 2017, my project, the new global website of the Merck Group, went live. A short time later, Sonja Eckmann from Health Relations asked me if I had an exciting topic for an interview. The past 6 months, the intensive phase of the website relaunch, are still very much present to me. Accordingly, it’s all about project management, fast learning, agile methodologies and how something like this can be set up in a large corporation.

Click here for the complete interview on HeathRelations.de (in German language)

Screenshot of an error page of the new website.

The Alexa Effect: How brands evolve in the age of digital intermediaries

Aug 11, 2020

Surpassing the capability of any CDO, Covid-19 catapulted Germany’s reluctant digitisation into fast forward mode.

COVID-19 and the postponed digitalization

May 11, 2020

COVID-19 is first and foremost a tragedy for those affected. Why does it hit some companies harder than others, even though they are similarly structured and operate in a similar market?

How can communication enable employees to work better from home?

Mar 16, 2020

“Are organizations and employees prepared to work remotely?” – this was the question asked a few days ago by the business magazine Forbes regarding the coronavirus pandemic.