
Founder & Managing Director
… or will we become the thought leader of the transformation of our companies?
I thought about the future of communication a little more and put it into more concrete terms for employee communication.
In my view, we have a great opportunity, maybe even an obligation, to actively shape the digital transformation of our companies. Just as our companies would do well to take a leadership role in Globalization 4.0 as just discussion at the World Economic Forum in Davos. However, to be able to do so, we need a new “operating system” for corporate communications.
My resulting thoughts got published as an essay in the pressesprecher (German only), the magazine for communication.
Here is the complete article in the pressesprecher (German only).

Typewriter Photo
by Anastasia Dulgier on Unsplash

A new deal for communications
Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.



Hello, Mr. Robot. Tell me about the interaction between humans and algorithms
Editors and publishers have filtered and channelled information since before Gutenberg invented letterpress printing half a millennium ago. Today, this job is predominantly done by algorithms.



Everyone is a Multiplier. On the democratization and fragmentation of the communication landscape
The paradigm shift from classic media to the opinion-making superpower ‘social media’ – a shift from editorial content of a few to everybody’s content.