Do we miss out the change of communication …

Jan 25, 2019

Frank Sielaff
Founder & Managing Director

… or will we become the thought leader of the transformation of our companies?

I thought about the future of communication a little more and put it into more concrete terms for employee communication.

 In my view, we have a great opportunity, maybe even an obligation, to actively shape the digital transformation of our companies. Just as our companies would do well to take a leadership role in Globalization 4.0 as just discussion at the World Economic Forum in Davos. However, to be able to do so, we need a new “operating system” for corporate communications.

My resulting thoughts got published as an essay in the pressesprecher (German only), the magazine for communication.

Here is the complete article in the pressesprecher (German only).

Typewriter Photo

by Anastasia Dulgier on Unsplash

A new deal for communications
A new deal for communications

Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.