
Communications are changing
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.
Editors and publishers have filtered and channelled information since before Gutenberg invented letterpress printing half a millennium ago. Today, this job is predominantly done by algorithms.
The paradigm shift from classic media to the opinion-making superpower ‘social media’ – a shift from editorial content of a few to everybody’s content.
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
My project, the new global website of the Merck Group, went live. It’s all about project management, fast learning, agile methodologies and how something like this can be set up in a large corporation.