Communications are changing
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
A new deal for communications
Brands and individuals are constantly feeding the beast by producing and sharing overwhelming amounts of content every second.
Hello, Mr. Robot. Tell me about the interaction between humans and algorithms
Editors and publishers have filtered and channelled information since before Gutenberg invented letterpress printing half a millennium ago. Today, this job is predominantly done by algorithms.
Everyone is a Multiplier. On the democratization and fragmentation of the communication landscape
The paradigm shift from classic media to the opinion-making superpower ‘social media’ – a shift from editorial content of a few to everybody’s content.
Communications are changing dramatically. And that’s a good thing.
A revolution that might flush away old certainties in communications and marketing, turning the very nature of our profession upside down.
On war rooms and agile methodologies for the corporate website relaunch
My project, the new global website of the Merck Group, went live. It’s all about project management, fast learning, agile methodologies and how something like this can be set up in a large corporation.